Holiday celebrations often involve drinking alcohol, but they certainly don’t have to. Abby Tofte recently opened the Lady Superior Non-Alcoholic Bottle Shop inside of The Big Lake store in Grand Marais.

She wants to empower sober people with a wide variety of non-alcoholic options to enjoy. And she has a few tips to make the holidays happy and healthy for drinkers and non-drinkers alike.

• Having options is a gesture of love
• Use pretty glassware to enhance the experience
• Holiday rituals don’t have to include alcohol

Lady Superior is currently open seven days a week.