‘Jingle All The Range’ tourism initiative wins the EDAM Award for Innovation

The Iron Range Tourism Bureau’s initiative, Jingle All The Range, has received the Award for Innovation from the Economic Development Association of Minnesota.

Jingle all the Range was a 2022 holiday promotion to promote the range as a holiday destination. Jingle All The Range (JATR) includes a website, social media package, and additional marketing efforts.

According to the Iron Range Bureau, JATR brought increased local spending and more visitors. They say one event was expected to bring in 50-100 guests but instead they were able to bring in 400. There was also a 10% increase in occupancy for the hotel with the Jingle All The Range discount.

Next year the JATR promotion is preparing for a bigger Christmas season. “We’re very honored that EDAM selected Jingle All the Range for this award. We can’t wait to see what kind of impact we can have next year,” said Beth Pierce, Director of the Iron Range Tourism Bureau.