Small Business, Big Shopping
When you think about holiday shopping, your mind more than likely goes to big-box retailers before your neighborhood bookstore or local furniture shop. However, in a time marked by widespread supply chain interruptions and inflation, underdog small businesses deserve our consideration.
“We probably prepare for Small Business Saturday for months. So we have a lot of preparation going into this day. We want to make this day special for not only our staff, but for the patrons who support us,” says Alex Kulstad, Co-owner of Duluth Kitchen Company.
Small Business Saturday is an annual affair that was created by American Express that inspires consumers to shop at small businesses during the eventful holiday season. It takes place the Saturday after Thanksgiving.
“It’s so important. Keep money local as it funds so much of your life. I think it’s so important to shop at smaller businesses rather than having to do online shopping or something. Local business is just so personal,” says Bailey Fillman, Senior Book-Seller at The Bookstore Fitgers.
Shopping small businesses for the holidays claims other advantages too. Shoppers can receive more personalized service catered towards just them. Many small businesses also cajole customers with exclusive discounts, promotions or freebies on Small Business Saturday, so saving money is still on the table. Check your favorite local retailers’ websites and social media pages for store offerings, hours and event announcements in the days leading up to Small Business Saturday.