New multimedia campaign for WI 988 hotline

A new multimedia campaign is moving the 988 Suicide and Crisis Lifeline forward in the State of Wisconsin.

The Department of Health Services announced Thursday a year-long multimedia campaign to ensure all Wisconsin residents know this free and confidential service is here to support people experiencing suicidal, mental health, or substance use crisis.

In the State of the State address last month, Gov. Evers announced that he will include about $3 million in state funds for staffing and other needs of the 988 Suicide & Crisis Lifeline in his 2023-2025 Executive Budget. The funding is part of a $500 million package of investments in all parts of Wisconsin’s system of care for mental health and substance use concerns.

“The message of this campaign is simple: no matter where you are in the state, if you’re experiencing a mental health emergency or substance use concern, help is available,” said DHS Deputy Secretary Deb Standridge. “The 988 Suicide & Crisis Lifeline is here and ready to help. Call, text, or chat 24/7 to reach a trained counselor. You can also contact this service if you’re concerned about someone you know.”