Joe’s Test Lab: Paper Towels

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Joe’s Test Lab is our segment where Good Morning Northland director, Joe Flaten picks and tests out products that people can find useful. Director Joe will carry out the tests himself and sometimes sample competing brands to see what he thinks works best.

This week, he’s testing paper towel brands for people who may be wondering if the commercials are really telling the truth when they say their paper towels work better than the competing brands. The four products he picked at Target were Bounty ($3.99 per roll), Up & Up (˜$2.50 per roll), Viva ($1.99 per roll), and Everspring (˜$1.75 per roll).

If you have an idea for what Joe should try for next time, email us at It can be a unique product that we shine a spotlight on or even if you want to know how one product compares to another, we’d love to hear from you.