Ashland's Moores on Main gets a new look |

Ashland's Moores on Main gets a new look

Updated: June 16, 2021 06:51 PM
Created: June 16, 2021 06:47 PM

Moores on Main, a family-owned clothing store in downtown Ashland is celebrating it's 75th anniversary with a new look on Wednesday. The business won a contest from the State of Wisconsin. The Moores family entered the Wisconsin Economic Development Corporation’s (WEDC’s) sixth annual Main Street Makeover Contest.

Owners, Wendy and Steve Moore took part in the Mainstreet Makeover Contest, an initiative started to bring life back to Wisconsin's downtown districts.

"We were going to sign up for everything we can, and not expecting to be the winner in the whole state," Wendy and Steve said. "That was really exciting."

Missy Hughes, Secretary & CEO of WEDC said the Moores on main street was one of many businesses to apply. "And we are so thrilled to be able to award to them- especially cause Ashland is a new Mainstreet community," Hughes said.

Moores on Main after the remodel. | WDIO File Moores on Main after the remodel. | WDIO File

The business was eligible for the makeover after Ashland became a Wisconsin Main Street community last summer.

“Moores on Main is a great example of a downtown retail destination and is truly deserving of this award.” Mary McPhetridge, director of the Ashland Area Chamber of Commerce said in a press release. “As a family, they are fully committed to the success of our main street and our community.  The whole family is involved in beautification and arts in the community, from planting flowers and hanging baskets to the Chequamegon Theater Association.” 

With help, the newly renovated clothing store is now an example of the state's goal to help small businesses. WEDC’s Wisconsin Main Street staff and a team from Milwaukee-based Retailworks Inc. worked with the Moores to design improvements that will welcome customers and improve the shopping experience.

The clothing shop is celebrating its 75th anniversary this year, having evolved from an 800-square-foot surplus store to a second-generation full-service clothing store offering clothing, shoes and accessories for the whole family. The shop carries a wide range of products to meet the region’s needs for work wear, casual wear and community swag.

"This is the life blood of our economy, this is the lifeblood of our community," Lt. Gov. Mandela Barnes said. "If we don't support our small businesses we won't be left with much."

The City of Ashland also participated in the makeover, providing $20,000 toward exterior improvements on the property, including brick repair, through its Downtown Building Improvement Grant Program. Local contractors, professionals and artisans also helped make the makeover a reality.

The bulk of the work was completed just 48 hours before the unveiling. The Moores are thankful for the hard work from the community.

"It's been a long journey, and a fun one to be on," the Moores said.

To learn more about the Wisconsin Main Street Program, visit their website at

Copyright 2021 WDIO-TV LLC, a Hubbard Broadcasting Company. All rights reserved

Biden signs landmark gun measure, says 'lives will be saved'

Walz signs order to help shield abortion patients, providers

Minnesotans react to Supreme Court decision

Clinic in Duluth expecting more calls for abortions after Roe V. Wade is overturned

Wisconsin doctors halt abortions following court ruling

Senior Salute Yearbook 2022