Moores On Main selected as finalist in Mainstreet Makeover contest |

Moores On Main selected as finalist in Mainstreet Makeover contest

Updated: January 31, 2021 10:31 PM
Created: January 31, 2021 02:08 PM

Ashland's Moores On Main has been selected as a top finalist in a statewide contest that could mean a major makeover for their storefront.

The second generation retail shop, owned by Steve and Wendy Moore, has been open since 1946 when it started as an army Navy store.

Today, the store is still going strong and recently, the Moores entered the Mainstreet Makeover Contest with the hope of securing some money to remodel after experiencing the hardship of a flood in January on top of having to temporarily close as a result of the COVID-19 pandemic.

The Moores said they were elated to find out that they had been selected as one of five finalists across the state of Wisconsin who has a chance to win $10,000.

“If we won, it would be a great opportunity for us to finish remodeling the building. We're looking at putting in new flooring, new fixtures, some new lighting in certain areas, so it would really help out quite a bit,” Steve Moore said.

The contest is organized by the Wisconsin Economic Development Corporation (WEDC).

Errin Welty, Downtown Development Program Manager for the WEDC, said they will be conducting a final round of interviews next week with the goal of hearing more about the businesses and their stories.

“We choose five finalists from around the state that are deserving businesses that have a great story, that have a great business track record, a great reputation in the community and a space that could use a little bit of love,” Welty said.

The winner of the contest will be announced mid-February.

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