G.I.V.E. Program Earns Record Donations for Superior Hiking Trail

Alicia Tipcke
Updated: July 10, 2019 06:22 PM

Through the Whole Foods Co-op G.I.V.E. program, more than $16,000 has been donated to the Superior Hiking Trail system. It was all from customer donations and company matches. 

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The G.I.V.E program, or Generously Invest in Vital Entities, works to empower customers to support local organizations that are involved in the health and betterment of the Duluth-Superior communities. In the month of June, $16,582.49 was raised for the trails through customers choosing to round of their Co-op bills to the nearest dollar. Lara Bars also matched $5,000 of the donation to exceed the $16,000 mark.

The Superior Hiking Trail Association plans to use the funding to reroute the trail at Brewer Park and replace a stairway at Spirit Mountain.

"By making sure that using the trail is sustainable and that it's built well, that it's an enjoyable experience we're making it easier for people to get outside and spend time in nature," said the Development and Communications Director for the Superior Hiking Trail Jaron Cramer.

So far in 2019 alone, the G.I.V.E. program donated over $60,000 in total to other organizations such as the NAACP, Damiano Center, and Seeds of Success.

For those interested in becoming a partner with the G.I.V.E. program, applications for the 2020 season will be available on the Whole Foods Co-op website starting August 1, 2019. 


Alicia Tipcke

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