Superior business owners along Highway 2/53 prepare for construction

Emily Ness
Updated: April 04, 2021 10:32 PM
Created: April 04, 2021 04:17 PM

Changes are coming to Highway 2/53 in Superior as soon as Monday. A construction project is set to take place there from April to October between 29th Avenue East and 53rd Avenue East.

The road will be resurfaced, traffic signals at 39th Avenue East will be replaced and both the Nemadji River and Bluff Creek bridges will be rehabilitated. During this time, at least one lane of each side of the road will remain open to traffic at all times, but the speed limit will be reduced from 35 to 25 miles per hour.

This comes after Governor Tony Evers signed a nearly $5 million contract for a resurfacing project on Highway 2/53, and comes as one of the busiest seasons for businesses in the project area approaches.

One of these businesses is President's Bar & Liquor. Jim Bolin has owned it for over 60 years and has seen the impact construction has on customers.

“During the real busy times, it keeps them out because they don't want to get off the highway and get back on again,” Bolin said.

Because of this, Bolin hopes both locals and out-of-towners will continue to support his business and plans to put up extra signage to help them out.

“We need the tourist business too. That's important. Without it, you don't survive,” Bolin said. “We'll try and get signs up on the highway there to direct them in and I'm sure we'll always have egress to the property."

A couple miles down the road, the owner of Gronk's Bar & Grill, Mike Mohr, is hopeful that the repairs won't impact business and plans to do some repairs of his own in the meantime.

“When you clean up a road like this, there's work to do to your own business too, so I think it’s all beneficial,” Mohr said. “We’re going to redo the outside of the building, replace windows and doors. We’re going to fix the front entrance and we’re also going to do the parking lot and concrete.”

During this time, Mohr also hopes additional signage could help customers through the construction site.

“I think we'll have some signs and arrows,” Mohr said. “The state helps with that too by trying to guide them into your business. They don't want you to be out because of them."

Construction is scheduled for completion in October.

More information about the project can be found here.


Emily Ness

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