Recent Snow Brings Big Boost for Local Businesses

Taylor Holt
Updated: February 11, 2019 06:16 PM

Snowmobile and snow equipment shops are just a couple of the many businesses where the amount of snow can make or break business. Thankfully, this year some are already ahead in average sales. 

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"I'm picking up a snowblower we ordered," said Sean Miller. The Esko resident was at Duluth Lawn and Sport early Monday morning. "Most equipment wears out so that's why we're replacing ours for our business."

He was one of many other Northlanders doing the same thing after this most recent dumping of snow.

"When you get a Sunday night storm. everybody has to wake up Monday morning and go and shovel, so you see a lot of people coming in to get a snowblower," said Chis Gassert, Sales Associate with Duluth Lawn and Sport.

However, Gassert says their sales have not been all about the heavy lifting, but people preparing to have fun too.

"People who haven't run their snowmobile in a few years, they are bringing it in for service to get ready, or they are in here trading in their old snowmobile to get a new ones so they can go out and enjoy the trails," said Gassert.

This year, they've seen a big increase in sales. In an average year, they sell about 100 snowmobiles, but they've supassed that already and are on track to double or triple their sales. Gassert says years like this are a big deal for them.

"It's make it or break it. We go from, as a small business feeling like your understaffed and there's not enough hours in the day to get everything done to a no snow year, where your kind of kicking around," Gassert added.

It's also important for other businesses who rely on the white stuff to come down each Winter.

"We have 20,000 plus miles of snowmobile trails. You take bars, resturants, hotels, going up the Northshore, there's more snowmobiles parked there than vehicles," said Gassert. "This is a big weekend trip for a lot of people, that they'll do two or three times a year."

So, just as beneficial as the snow may be for business, the customers enjoy it too.

"I love the outdoors, snowmobiling and skiiing. I love it," said Miller.

Gassert says they are expecting to hit 300 snowmobile sales by the end of this year.


Taylor Holt

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