Updated: June 09, 2021 05:40 PM
Created: June 02, 2021 02:26 PM
Times have been tough during the pandemic for many small businesses. That's why the Virginia Community Foundation launched their campaign called the Love Train. You may have noticed dozens of red hearts in windows all over town.
Executive Director Ronda 'Rudy' Harvey explained, "Each heart represents a customer that has come in. They contact us, or stop in, and then volunteers make a heart for that business. When I see the hearts, I immediately feel community."
"I think our small businesses really appreciate having the local support. And people are excited about it. And it keeps them going," Maija Biondich said. She's an administrative assistant at the foundation and a city councilor.
They are hoping to keep things going, on a new track.
Harvey added, "We're hoping that for this second phase, we can get some of our businesses to think about doing a pay it forward type campaign. There is a need. There are people who may not be able to stop in and buy a cup of coffee, or a donut, so maybe we could do a round-up campaign."
If you want to help the foundation: https://www.virginiafoundation.com/
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