NorShor Theatre Hosts Tour, Unveils New Campaign

Ryan Juntti
November 02, 2017 12:35 AM

DULUTH - Members of the public were invited Wednesday to get a sneak peek tour of what the NorShor Theatre that is currently under construction is going to look like when it's finished.   

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"It's a great opportunity to come and get a sneak peek look at the new theatre," said Brian Hanson, APEX CEO.

Hanson believes the theatre will help the community grow, saying, "It just generates buzz. It gets people down into this beautiful arts district."

The Duluth Playhouse also launched their "Take A Seat" campaign. For $1,000, members of the public are able to purchase one of 630 seats that are going to be installed in the theatre. The seats can have an engraved plate to identify a family member, individual, couple, etc.

"Theaters all over the country recognize their community supporters by 'selling' seats to them, and we know people will want their names permanently displayed in the new NorShor," Christine Seitz, Duluth Playhouse Executive Director said in a release.   

She added that it is first come, first served for which seats people can select. People will be able to pick their seats in the coming weeks. They can either choose their preferred seats or ask the Playhouse to pick a location for them. There is no guarantee, however the buyer will be able to have their seat when they go to see a show.

"People can always request 'their' seat when they buy tickets for performances, but we naturally can't hold everyone's seats open because we wouldn't know which shows various seat owners were planning to attend," Seitz added in a release.

The construction of the theatre is expected to finish by the end of this year. It will open with a production of "Mamma Mia" on February 1.  





Ryan Juntti

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