Advertisement

'Find Your True North' is New Minnesota Tourism Campaign

Minnesota has launched a new tourism marketing campaign. Minnesota has launched a new tourism marketing campaign. |  Photo: WDIO-TV, file

Created: February 04, 2019 03:55 PM

ST. PAUL, Minn. (AP) - Minnesota's state tourism agency has unveiled a new marketing campaign based on the slogan "Find Your True North."

Advertisement – Content Continues Below

The True North campaign was announced Monday at Explore Minnesota Tourism's annual conference. Officials say it leverages the "Bold North" tagline from last year's Super Bowl in Minneapolis, and efforts to use Minnesota's northern latitude to set it apart from other Midwestern states.

It also expands on the agency's "Only in Minnesota" campaign, which launched in 2014, updating the slogan to, "Find Your True North. #OnlyinMN."

The new campaign launches this spring with TV, print and digital ads across Minnesota, and in Wisconsin, Iowa, South Dakota and North Dakota. Other target markets include Chicago, Denver, Kansas City, Omaha and Winnipeg.

Explore Minnesota says tourism is a $15.3 billion industry in the state.

Copyright 2019 The Associated Press. All rights reserved.

Advertisement
Advertisement
Relay Media Amp

Three Rescued During House Fire in Duluth

Duluth City Council to Consider Tightening Rules for Massage Therapists

Multiple Agencies Hold Procession to Honor Fallen Conservation Officer

United Taconite, Government to Settle Federal Lawsuit Over Air Pollution

I-35 Project to Cause Lane and Ramp Closures Starting Monday

Sri Lanka: Local Militants Carried Out Attacks

Advertisement