Quaker retires Aunt Jemima brand due to racial stereotype

Quaker retires Aunt Jemima brand due to racial stereotype Photo: Quaker Oats

Updated: June 17, 2020 10:31 AM

NEW YORK (AP) - Quaker Oats is retiring the 131-year-old Aunt Jemima brand, saying the company recognizes the character’s origins are “based on a racial stereotype.”


Quaker, which is owned by PepsiCo, said its overhauled pancake mix and syrup will hit shelves by the fourth quarter of 2020. The company will announce the new name at a later date.

The Aunt Jemima image has evolved over the years to meet socially acceptable standards of the times, but the brand could not shake its history of racial stereotypes and connections to slavery. 

Earlier this spring, Land O’Lakes announced that it would no longer use the Native American woman who had graced its packages of butter other products since the late 1920s. And hours after Quaker's announcement, the owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns about racial stereotyping.

Copyright 2020 The Associated Press. All rights reserved.


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