Facebook Inc. rebrands as Meta to stress ‘metaverse’ plan | www.WDIO.com

Facebook Inc. rebrands as Meta to stress ‘metaverse’ plan

Facebook is changing the umbrella company's name to Meta. Facebook is changing the umbrella company's name to Meta. |  Photo: Pexels

BARBARA ORTUTAY and MAE ANDERSON
Created: October 28, 2021 02:56 PM

OAKLAND, Calif. (AP) - Facebook CEO Mark Zuckerberg said his company is rebranding itself as Meta, an effort to encompass its virtual-reality vision for the future.

Experts point out that it also appears to be an attempt to change the subject from the Facebook Papers, a document trove that has revealed how Facebook ignored or downplayed internal warnings of the negative and often harmful consequences its algorithms wreaked across the world.

Zuckerberg insists that the metaverse - what you might think of as the internet rendered in three dimensions - represents the next technological horizon for humanity, and thinks a billion people could be connected to it within a decade.

A corporate rebranding strategy sometimes works - such as Andersen Consulting, which changed its name to Accenture. But sometimes it fails, like when Tribune Co. tried to rebrand as Tronc and was widely ridiculed.

Credits

BARBARA ORTUTAY and MAE ANDERSON

Copyright 2021 The Associated Press. All rights reserved.

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