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Michigan launches $5M in ads to urge masks to fight virus

Michigan launches $5M in ads to urge masks to fight virus Photo: WDIO-TV file

DAVID EGGERT, Associated Press
Created: September 14, 2020 11:22 AM

LANSING, Mich. (AP) - Michigan is launching a $5 million advertising campaign to urge people to wear a mask to fight the coronavirus, with a focus on appealing to those who believe the state’s requirement infringes on their rights.

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The “spread hope, not COVID” message includes three public service announcements.

Two feature military members saying they wear a face covering to protect their freedom and the freedom of others. They say it can reduce the chance of spreading the virus by 70%.

In one ad, a sergeant puts on a mask showing the American flag.

Credits

DAVID EGGERT, Associated Press

Copyright 2020 The Associated Press. All rights reserved.

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