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Diversity study: TV looks more like US and viewers approve

Diversity study: TV looks more like US and viewers approve Photo: Storyblocks

Associated Press
Updated: October 26, 2021 09:48 PM
Created: October 26, 2021 02:18 PM

LOS ANGELES (AP) - Television shows that reflect the nation’s increasing racial and ethnic diversity are finding favor with industry gatekeepers and viewers. That's according to a newly released University of California, Los Angeles, study of the 2019-20 TV season.

The UCLA study found audience enthusiasm for shows such as creator-star Issa Rae’s “Insecure” proves that inclusion pays business as well as social dividends.

One of the study's authors says the biggest takeaway is “the mounting evidence" of the importance of diversity to today's TV viewers.

For viewers of all races and ethnicities, median ratings were highest for scripted broadcast shows in which people of color represented about a third of the credited writers. 

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Associated Press

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