Mountain Dew Apologizes for Putting UP in Wisconsin

Mountain Dew Apologizes for Putting UP in Wisconsin Photo: WDIO-TV file

Updated: July 11, 2019 04:49 PM

Mountain Dew has apologized for placing the Upper Peninsula in the wrong state.

Advertisement – Content Continues Below

The slight came as part of the soft drink's "Dew Nation" campaign. A map used as part of the campaign showed the UP as being part of Wisconsin, prompting a response from the satirical @UpperPeninsula account on Twitter.

The Mountain Dew account responded with an apology asking Yoopers to reply with the things they love about the UP:

Unfortunately, Mountain Dew far from the first company to forget that the UP is in Michigan.  One UP apparel and gift company even set up a page documenting dozens of errors over just a few years.

Copyright 2019 WDIO-TV LLC, a Hubbard Broadcasting Company. All rights reserved


Head of the Lakes Fair is Underway

Update on Investigation Involving Hibbing Teacher

Blue Angels and Air Force F-35 Performance Preview for Air Show

AAR Adds Jobs, Commits to 20 More Years in Duluth

Hermantown Unveils Two New Fire Halls

Twin Metals: No Tailings Dam Planned