UMD Labovitz School of Business and Economics Making Changes to Analytics Program

Alejandra Palacios
Updated: February 20, 2020 06:40 PM

UMD'S Labovitz School of Business and Economics is providing more educational options in data analytics for students by making some changes to the program.


UMD has rebranded and restructured its Marketing Analytics Program major and minor and added a business analytics major and minor as well. 

This will give students the opportunity to learn more of the in-demand skills and knowledge requested by employers who use data analytics and modeling.

The Marketing Analytics Program will change to Consumer Insights and Analytics(CIA). It will have a strong emphasis on both consumer and B2B costumer data. Group projects will use real-world data and problems from industry partners, develop leadership and presentation skills, and participate in regional and national competitions in the analytics field.

CIA will offer a cohort approach, with students being chosen for the program based on skills, academic qualifications, and fit with the program in relation to career goals and interests.

"I think we get a lot of people who don't have any interest in marketing. They have interest in analytics but they see marketing analytics and it kind of just turns them off to the whole program. So I think they'll get a lot more people applying to it and growing the program a bit more and can learn a lot more tools," said Noah Schminski, a UMD student.

The business analytics major and minor is open to all UMD students and will follow a more traditional business structure to meet the demand in the business industry for business analytics expertise.

"It really does capture the overall essence of what analytics is all about. I hope this really helps expand the analytics at UMD as well so we're kind of catching up to the world," said Nhi Tran, a UMD student.

UMD staff say this allows students to apply the skills they learn to marketing and sales, accounting, banking and finance, economics, management, manufacturing, and other business areas.

The changes will launch in Fall 2020.


Alejandra Palacios

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