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Target Updates App after Pricing Jump Revealed

Target Updates App after Pricing Jump Revealed

Updated: February 08, 2019 04:42 PM

MINNEAPOLIS (AP) - Target has modified its smartphone app after a Minneapolis TV station reported that prices displayed on the app changed whenever users approached the retailer's stores, sometimes rising by hundreds of dollars.

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KARE-TV reports the Minneapolis-based retailer recently released an updated version of its app that labels whether the price next to a product is "online" or "in-store."

The app's location-tracking function lets users find nearby stores or where specific items are located. But it also appeared to trigger price changes as users entered Target parking lots.

Target said in a statement that the updates to the app make it easier for customers to understand pricing policy. The statement also said every page of the updated app featuring a product will link directly to the company's policy of matching competitor prices.

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Information from: KARE-TV

Copyright 2019 The Associated Press. All rights reserved.

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