Advertisement

MoviePass Drops Plan for Price Hike

MoviePass Drops Plan for Price Hike

Updated: August 06, 2018 11:03 AM

NEW YORK (AP) - MoviePass, a discount service for movie tickets at theaters, is walking back a planned 50 percent price increase following a subscriber backlash. But it will soon impose a cap of three movies per month, instead of one every day.

Advertisement – Content Continues Below

The company says the new plan will include "many major studio first-run films." It's not immediately clear whether MoviePass is completely rescinding a recent policy of barring viewings of most major releases during the first two weeks.

MoviePass has grown to 3 million subscribers, from about 20,000, since it slashed monthly rates nearly a year ago to $10, from as high as $50.

Because MoviePass typically pays theaters the full cost of tickets - $15 or more in big cities - a single movie can put the service in the red.

Copyright 2018 The Associated Press. All rights reserved.

Advertisement
Advertisement
Relay Media Amp

Multiple Crews Fighting Fire at Whitecap Mountains Resort

Local Breweries Feeling Impacts of Shutdown

Closures Due to Cold Weather

Emergency Warming Center in West Duluth Opening Friday and Saturday Night

Popular Promoter of the Port Retiring

Ice Bridge in Ashland Provides Better Fishing Access

Advertisement
Advertisement
Advertisement