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Duluth woman launches line of natural self-care products

Baihly Warfield
Updated: July 01, 2020 09:48 PM

As the COVID-19 pandemic began, Saranda Oestreicher was laid off. But she says it ended up being a blessing -- pushing her to start a business, Louve Naturals. 

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"Louve in French means she-wolf," Oestreicher said. 

She draws inspiration from wolves after growing up going to the International Wolf Center in Ely. 

"I was young, and I just decided that's what I want to do when I grow up, I want to research wolves," Oestreicher said. "And sure enough, I got a degree in wildlife biology."

She even went back to work at the International Wolf Center for a year, then moved to Duluth to continue researching wolves. The same love for wildlife inspired her to start looking for recipes to make her own natural products. She started with lip balm. 

"The lip balms are beeswax, coconut oil, essential oils. So I choose all ingredients that are natural," she explained. 

And she recently realized that others might be interested in becoming part of the Louve pack too. 

"I think people get scared away from high prices and don't think that sustainable options are affordable when they can be," Oestreicher said. 

She's trying to help people be sustainable and take care of the planet, especially with the products they use every day. She homemakes dry shampoos, deodorant, lip balm, and lotion. 

"This is part of the Sunshine Collection," she said, picking up the dry shampoo for light hair. "So as a collective, a lot of these scents for these products are orange, grapefruit, and lemongrass essential oils. So they just smell amazing." 

And they are sustainable from the inside out. 

"Everything is in compostable packaging. They either are compostable or biodegradable, including all the stickers, all the labels, everything," she said. 

She hopes to wholesale the products in local shops eventually. But for now, she's sticking to an online store and social media marketing. 

You can find more about Louve Naturals here. 

Credits

Baihly Warfield

Copyright 2020 WDIO-TV LLC, a Hubbard Broadcasting Company. All rights reserved

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