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Cheese prices at record high in Wisconsin

The Associated Press/WISN-TV
Created: June 23, 2020 05:13 PM

It's been a wild ride for the cheese market during the pandemic.

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"We've had the lowest price in decades and now record-setting prices for 100 years in the last few weeks," said John Umhoefer, executive director of the Wisconsin Cheese Makers Association.

The Wisconsin Cheese Makers Association says the price of cheddar is at its highest in a century due to massive demand from restaurants reopening, which is half of the cheese market.

"We've got restaurants looking for that sliced and shredded cheddar, you've got people at home wanting that shredded product," Umhoefer said.

And with cheddar up about $1.70 per pound, industry experts say until supply catches up consumers will inevitably eat the cost.

"From a retail standpoint, it's a little scary especially when you depend on your cheese as kind of what you're known for," says Sarah Cruz, a Larry's Market employee in Brown Deer.

Larry's Market even sold out of the 20 year aged cheddar made in mineral point at over $200 a pound.

But some customers seem undeterred at the higher prices.

"We've got to think what's more important right now. Do I get some cheese and pay a little bit more? I would rather it go down. But, you know, if I had a choice and I really wanted cheese, I would get the cheese," said customer Rosie Forschner.

Credits

The Associated Press/WISN-TV

Copyright 2020 The Associated Press. All rights reserved.

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