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Analyst Calls Apple TV Plus Price 'Show Stopper'

Apple TV+ will be available on the Apple TV app in over 100 countries and regions on November 1. Apple TV+ will be available on the Apple TV app in over 100 countries and regions on November 1. |  Photo: Apple

Created: September 10, 2019 06:40 PM

CUPERTINO, Calif. (AP) - One analyst says Apple's $5-a-month price for its new Apple TV Plus streaming service is a "shot across the bow" to Netflix and Disney as competition heats up.

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Apple announced the price and a Nov. 1 launch date at an event on Tuesday. It didn't say how many titles the service will start with. Its library will likely be much smaller than Netflix and Disney.

People who purchase a new Apple device such as an iPhone, computer or tablet will get a year free. Apple announced new iPhone, iPad and Watch models on Tuesday.

Wedbush analyst Dan Ives says the streaming price is a "show stopper." Netflix' most popular plan is $13 a month and Disney's service launching in November will cost $7 a month.

Ives says that with an installed base of 900 million active iPhones worldwide, Apple could gain 100 million consumers on streaming in the next three to four years.

Copyright 2019 The Associated Press. All rights reserved.

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