Sasquatch Squashes Santa on Duluth Radio Dial

Jon Ellis
October 06, 2015 09:45 PM

Several days after switching to an all-Christmas format, a Duluth radio station has debuted a "Real Classic Rock" format named after the mythical Bigfoot.

"Sasquatch 106.5" debuted at 1 p.m. Tuesday after repeating Bro Smith's 1976 song "Bigfoot" for 23 hours straight.  The FM signal, which is a rebroadcast of longtime AM station WEBC (560), had debuted last Wednesday with Christmas music.

The station's lineup includes the Bob and Tom Morning Show and Alice Cooper overnights.  Shows hosted by Sammy Hagar and Nikki Sixx of Motley Crue will air on the weekend.

"We have a lot of classic rock fans in the market and we continually heard that listeners wanted another classic rock option," said Townsquare Media Operations Manager David Drew.  "We decided to program a musically focused classic rock station with an irreverent, 'anything goes' style. Our goal is to have fun and let the community have input on the direction of the station."

The new FM signal is licensed by the Federal Communications Commission as a translator, which is a special class of low-Wattage stations that can only rebroadcast other stations -- in this case, WEBC.  Townsquare Media bought the 106.5 license from Refuge Media and moved it to Duluth from Moose Lake.

Townsquare Media also owns Country station "B105" (KKCB), Pop station "Mix 108" (KBMX/107.7), and Classic Hits station "Kool 101.7" (KLDJ).  WDIO has a partnership with Townsquare Media and provides news, weather, and sports updates for the four stations.

WEBC had previously carried a Sports format but had become one of four stations carrying the format locally.  In debuting its new format, "Sasquatch" takes on longtime Classic Rock outlet KQDS-FM, owned by Red Rock Radio.

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Jon Ellis

Copyright 2016 WDIO-TV LLC, a Hubbard Broadcasting Company. All rights reserved


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