The Awareness Campaign

April 03, 2015 02:28 PM

The Awareness Campaign, an advocacy campaign aiming to instill better equality for people with disabilities, is now a reality. This has been a personal design project, undertaken by John O'Neill, an assistant professor of graphic design at UMD. 

The campaign features videos produced to show situations where people with disabilities have been treated differently. 

Unlike traditional campaigns, The Awareness Campaign has people with disabilities using social media to take an active in role joining a dialog regarding how they are treated within society and how these situations prevent equality.

The campaign has named these situations Whaaat?! moments. By developing a platform to share Whaaat?! moments, The Awareness Campaign aims to educate and bring awareness to the difficulties people with disabilities encounter in their personal interactions and why it prevents full integration within society.  

The campaign was developed by a multidisciplinary team of people across the nation, the local Duluth community and people from UMD. 

The Awareness Campaign looks to partner with Arc Northland located downtown Duluth, to advocate for people with disabilities in the Twin Ports area. 

Please take a moment to visit www.theawarenesscampaign.com and find us on social media (www.theawarenesscampaign.com/find-us-on-social-media/) and join the conversation about how better equality can be achieved for the disability community. 


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