Downtown Businesses Deck Windows in Red for Annual Holiday Contest

Taylor Holt
November 14, 2017 12:58 AM

Businesses like Mainstream Fashions for Men were already putting their holiday decorations up Monday morning. It was for the 12th annual storefront window display and lighting contest put on by the Greater Downtown Council.

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"Preparations have been going really good. The weather has got us into the spirit. We got a little bit of snow," said Tom Henderson,  Co-owner of Mainstream Fashions.

For them - like many downtown businesses- participating in the contest is a tradition.

"We started the tradition about 20 years ago," said Henderson.

24 businesses will take part in the tradition putting up red curtains in their windows while the magic comes together behind the scenes.

"Every year its a springboard for the shopping season to start and a little comradery and competition between our downtown merchants," said Darlene Marshall, Special Events Coordinator with the Greater Downtown Council.

Manager of Electric Fetus says they start preparing about a week in advance.

"We chat and visit and reminisce about what people have fond memories of of the holidays," said Carrie Brown.

For new businesses like Market Day Duluth it's a chance to make their mark downtown.

"I love the feel. I love the energy of downtown so I want to be all in. When I start something I want to try it all," said Lenae Rhoads, Owner of Market Day Duluth. "I looking forward to seeing other windows and getting inspired by other business owners."

People will not only have the opportunity to view the decorated windows, they also be able to vote for their favorite one starting Friday.

"It's a fun way to get people to come downtown," said Marshall.

"It allows the families to just become part of the experience and tradition, and that's why we do it," said Henderson.

Stores will unveil their displays before the Christmas of the North Parade this Friday. 


Taylor Holt

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