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Starbucks Releases Another Holiday Cup. This Time, It's Red.

After complaints that its holiday-season cups weren't festive enough, Starbucks has released a new red cup. After complaints that its holiday-season cups weren't festive enough, Starbucks has released a new red cup. |  Photo: Starbucks

JOSEPH PISANI, AP Retail Writer
November 28, 2017 02:10 PM

NEW YORK (AP) - If this year's Starbucks holiday cup wasn't red enough, the chain is releasing another one this week that's mostly that color.

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The new cup, in stores for a limited time, has a white heart in the middle and an illustration of two hands making a heart shape.

The holiday cup released earlier this month was mostly white, and Starbucks encouraged customers to color in the designs themselves.

Holiday cups have been released since 1997. They regularly draw praise and criticism on social media, once even spurring a boycott call from then-presidential candidate Donald Trump.

Starbucks Corp. says the new cup celebrates "the good in each other." Last year, before the regular holiday cup, it released a green version that it called "a symbol of unity."


Credits

JOSEPH PISANI, AP Retail Writer

Copyright 2017 The Associated Press. All rights reserved.

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