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Crowds Swarm for 1,000 Life Jacket Giveaway

Updated: 06/13/2014 12:01 AM
Created: 06/12/2014 6:36 PM WDIO.com
By: Maarja Anderson

Essentia Health-St. Mary’s and Kohl’s have teamed up for a third year for "Alive with Life Jackets," a campaign that gives away life jackets and teaches water safety to kids and their parents.

The crowds swarmed the Duluth Kohl's like it was Black Friday, but they weren't there for the deals. The families were looking for life jackets.

In just two hours, Essentia and Kohl's gave away nearly 1,000 life jackets.

Drowning consistently ranks among the top causes of accidental death for children, according to the Minnesota Department of Health. Organizers of the event also said most boating deaths occur because people are not wearing life jackets.

All the children were fitted for the life jackets to make sure they were the correct size.

The life jacket giveaway was funded by a $34,962 grant from Kohl’s Cares.

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