Updated: 05/20/2014 8:13 PM
Created: 05/20/2014 5:14 PM WDIO.com
By: Maarja Anderson
When it comes to high fashion hot spots, New York, Paris, and Milan likely come to most people's minds. But what about downtown Duluth?
Tryon Media is looking to become the next big international hub for fashion journalism and they're located in the heart of downtown in the Alworth Building.
Kristina Arch isn't just browsing the latest red carpet celebrity looks on her lunch break, she's getting the star-studded photos ready to be seen all over the world.
"We'll zoom in the imagery and determine what color eye shadow they are wearing, if they are wearing false eyelashes," explained Arch as she looked over a photo of Freida Pinto.
This particular set of pictures came straight from the Cannes Film Festival in France, one of Hollywood's biggest events.
"Today's big project is day seven of the Cannes Film Festival," said Tryon Media's CEO and President, Markus Müller.
Müller says Tryon is all about creating spectacular fashion entertainment. One of their brands, Runway Manhattan, is a fashion photo agency, where photographers send in their latest photos from runways, red carpets, and everyday style.
"They send us their content, we curate the content, edit it, and make sure it is very appealing and interesting for fashion magazines," said Müller.
They write fashion stories for some of the top fashion magazines, such as Vogue, Glamour, Instyle. They also create content for their own high fashion app, Regalia.
"Today everything is about being mobile so we thought it would be a good idea that something that attractive should be on a mobile device, that fashionistas and others that are interested in fashion could bring with them," Müller explained.
So, why Duluth? Müller may be originally from Germany, but his wife is a native Duluthian.
"When we came to visit Duluth, I fell in love... and made her move from New York to Duluth," he said.
They've now been here since 2010 and have more than a dozen employees. Müller said fashion and technology are everywhere, making it easy for them to work anywhere.
Tryon covers all the biggest events in Hollywood and fashion, including the fashion weeks of New York, London, and Milan, but Müller said next year they have big plans to bring a fashion week to Duluth.
Local Bar Holds Benefit for Homeless Veterans
El Dorado Bar in Oliver, Wis. is holding a customer appreciation and veterans benefit event Saturday.
Sheriff: Man Attacked Homeowner before Fatal Shooting
Koochiching County Sheriff Brian Jespersen says a man who shot and killed an intruder was defending himself and his mother, who had been attacked.
Update: Missing Hurley Man Found in Submerged Vehicle
Police say the body of a Hurley man missing for nearly a month has been found inside his submerged vehicle. Duane R. Jussila, 74, was reported missing on July 5. He had last been seen in Ironwood.
Proposal May Change Coverage For Hearing Device Used By Cloquet Baby
A hearing system clipped to a pink headband is the only way a 10-month-old baby in Cloquet can hear. The device is currently covered by insurance, but Medicare is proposing to change its classification and coverage. The Dowell family is worried other insurance companies will follow.
Suit Filed ahead of Minn. Home Care Workers Union Vote
A group of state-subsidized personal care assistants is suing over a unionization election scheduled to get underway in Minnesota this week.