abc
QUICK LINKS:

Lethal Lure Campaign Launched

Updated: 05/05/2014 3:03 PM
Created: 05/05/2014 2:59 PM WDIO.com

Just in time for the Minnesota fishing opener weekend, the American Lung Association has launched the "Lethal Lure Campaign," targeted at tobacco prevention and policy initiatives focused around the point of sale in Northeast Minnesota.

Over the past 12 months the American Lung Association in MN, in partnership with Iron Range Youth in Action and other regional youth and young adults, conducted 279 store audits in convenience stores, pharmacies, grocery stores and other locations with tobacco licenses across the 7 county Arrowhead Region.

Staff and volunteers counted the number of tobacco advertisements inside and outside the store, looked for specific types of tobacco products being sold, checked for price discounts and promotions as well as product placement - all as part of the store audits.  

"Smoking is still a problem at my school," said Jenna Kingsley, who worked on the effort. She's a senior at Virginia High School. "The things the kids smoke are cheap and flavored. I want to help stop this."

Additional information was gathered from regional cities and counties, such as number of tobacco licenses, license fees, fine structures for selling to minors, etc.  A regional map was also created, offering a visual of how and where tobacco is sold in NE MN, retailers with failed compliance checks and retailer proximity to youth-related facilities like schools, parks and playgrounds.   

The Lung Association has developed an educational toolkit for regional decision makers.  This resource will serve as a tool to educate not only decision makers about the public health concerns and policy options related to tobacco prevention initiatives at the point of sale, but can also be used to educate youth and public health advocates statewide.  

Front Page

  • Community Leaders Spotlight Underused Income Tax Credit

    Employers have just one more day to send out W-2 forms for taxes, but before this year's tax season gets in full swing, Duluth Community Leaders called attention to a credit that one in five eligible tax payers fail to claim.

  • Duluth Public Schools Prepped for Measles

    With more than 100 cases of measles now confirmed in the U.S. including one in Minnesota, Duluth Public School officials said they're doing what they can to prepare for any sign of the virus in the Northland....

  • Mining Industry Day: We Are Hiring

    The 3rd annual Mining Industry Day in Chisholm brought together mining companies and industry vendors, with folks who are looking for work. 

  • Extra Minn. Patrols to Enforce DWI Law this Weekend

    Minnesota troopers say more people are arrested for driving drunk on Super Bowl weekend than the subsequent and prior weekends. The state Department of Public Safety says on Super Bowl game day through Monday, an average of 190 drivers will be arrested for drunken driving and at least one person will die.

  • No Layoffs During 'Warm Idle' at Mesabi Nugget

    The parent company of Mesabi Nugget says it is planning a "warm idle" of the plant for six to eight weeks this winter, but workers will stay on the job. A spokesperson said workers will continue to report to Mesabi Nugget, largely for maintenance activities throughout the plant.

 
Advertisement