abc
QUICK LINKS:

Tourism Push Plays up 'Only in Minnesota' Getaways

Updated: 04/17/2014 5:08 PM
Created: 04/17/2014 2:16 PM WDIO.com

ST. PAUL, Minn. (AP) - Say goodbye to "More to Explore." Minnesota tourism promoters are ushering in a new slogan that focuses on "Only in Minnesota" experiences as part of their largest-ever advertising campaign.

The revamped messaging unveiled Thursday kicks off a major push to get vacationers to spend their time and dollars in Minnesota. Lawmakers significantly boosted the state's tourism promotion budget. The ads run through June.

Four fast-paced TV ads play up characteristically Minnesota getaways. There are ample nods to outdoorsy destinations and fine dining. Images of art museums, cityscapes and recognizable landmarks such as the Spam Museum and Red Wing's oversized boot are included.

The ads will run in 14 states and Canadian provinces. Six states are new to Minnesota outreach efforts. They are Illinois, Kansas, Missouri, Colorado, Montana and Wyoming.

Watch one of the new commercials here.

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Front Page

  • Peterson to Play Sunday

    The Minnesota Vikings announced Monday morning that Adrian Peterson is expected to play in this Sunday's game in New Orleans.  The running back will fully participate in this week's practices.

  • Wisconsin Scrambles to Get Ready for Voter ID Requirement

    Officials in Wisconsin are scrambling to get ready after a federal appeals court lifted the stay on the voter ID law. The state's Government Accountability Board sent out a memo on Friday saying that a photo ID will be required to vote in the Nov. 4 general election.

  • Benefit for Z's Deli Owner Who's Facing Cancer

    Zeidan Zeidan, who kept so many downtown Duluthians fed over the years, is facing terminal cancer.

  • Duluth Lakewalk Partially Closing for Maintenance

    Segments of the Duluth Lakewalk will be closed for maintenance beginning this week. Crews will sealcoat the pavement in two-mile sections, beginning at Brighton Beach and moving west. Each section will take about a day to complete.

  • Hermantown Police supplied this surveillance photo of a robbery at the BP station on Hermantown Road early Sunday morning. Hermantown Police Seek Gas Station Robbers

    The Hermantown Police Department is asking for tips from the public to locate two men who robbed a gas station early Sunday morning.  Police say the two men with handguns got cash from the BP station on Hermantown Road and fled on foot.

 

Frost Advisory

WI AREAS AFFECTED: Ashland; Bayfield; Iron; Price; Sawyer; Washburn
Expires: 9/16/2014 8:00 AM

Frost Advisory

MI AREAS AFFECTED: Baraga; Dickinson; Gogebic; Iron; Ontonagon; Southern Houghton
Expires: 9/16/2014 9:00 AM

Advertisement
Advertisement
Advertisement
Advertisement