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Tourism Industry Leaders Pack DECC for Conference

Created: 02/04/2014 11:17 PM WDIO.com

Northland beauty draws in the tourists, and it's a major part of the local economy. But how do you keep them coming back?

Tourism industry leaders are at the DECC Tuesday and Wednesday for the annual Minnesota Tourism Conference.

The director of Explore Minnesota says advertising can be too generic, so the company is starting a social media campaign to highlight what the state has to offer.

It's called "Only in Minnesota."

"Whether it's Duluth, the North Shore, the headwaters of the Mississippi River, the Lanes Burrows in southern Minnesota, Guthrie theater in the Twin Cities," John Edman gave as examples Tuesday. "That's what we're going to do with this campaign. We're going to talk about things you can only find in Minnesota."

Some small businesses are already taking to Twitter with the message, but the online platform isn't set to launch until early April.

That's just in time for the summer rush.

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