Super Bowl Spending Gets Underway Regardless of Local Ties

Updated: 02/02/2014 10:42 PM
Created: 02/02/2014 10:39 PM
By: Laurie Stribling

Super Bowl Sunday means more than just football to area businesses; it also means big bucks.

"It's good for revenue and good to send some tax dollars back to the city," Grandma's Sports Garden General Manager Matt Baumgartner said.

Grandma's Sports Garden was packed for the big game. Baumgartner said last year 200 pizzas were devoured by football fans by the first quarter.

"We start our food preparation a week in advance for this," Baumgartner said. "We stock up on liquor and hope for a good turnout."

At Borders Bar outside Superior, the Super Bowl spending continues.

"It's one of our bigger days of the year," Owner Lynne Gunnon said. "Maybe not as big as when the Vikings and Packers play, but it's a big event for us."

While that local tie can boost business, the Super Bowl was still a money maker.

"If we can have a national legend like Peyton Manning playing against a great villain like Richard Sherman, it's perfect," Baumgartner said.

Bars weren't the only ones cashing in on pigskin Sunday.

"It's been pretty busy," Mount Royal Fine Foods worker Casey Holmstrom said.

Grocery stores were busy with people stalking up on game day staples.

"We've seen people that want chicken wings," Holmstrom said. "Coleslaw and potato salad."

While the food and business is good, the game is what it's all about.

"I've been a Seahawks fan, or kind of a closet Seahawks fan, since the 80s," Greg Culver said.

"Today I'm rooting for the Broncos," Jody Smith said. "Just cause I had a fantasy league and Peyton Manning was my quarterback."

Even die-hard Vikings fans are leaving their pride at home.

"I think the Broncos are going to win because Peyton Manning is Peyton Manning," Jane Jackson said. "He's going to do it."

The Seahawks beat the Broncos 43-8.

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