Updated: 08/08/2014 2:53 PM
Created: 08/08/2014 2:48 PM WDIO.com
LOS ANGELES (AP) - Smokey Bear is turning 70 on Saturday - but don't bring any candles to the party, please.
As the friendly, huggable bear with the brimmed hat and shovel enters his golden years, he's burning up Twitter. But his message of fire prevention through personal responsibility hasn't changed that much.
Smokey was created in 1944, when TV was in its infancy.
Now, he has more than 300,000 friends on Facebook and 24,000 Twitter followers.
Smokey's classic slogan - "Only You Can Prevent Forest Fires" - changed to "Only You Can Prevent Wildfires" in 2001.
That's because wildfires in urban areas were becoming a bigger threat than remote forest fires.
Smokey will celebrate a day early on Friday with a party at the U.S. Department of Agriculture's headquarters in Washington, D.C.
(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
Wisconsin Sex Offenders Must Stay Home on Halloween
Police are teaming up with parole agents across Wisconsin to make sure sex offenders stay home on Halloween night.
2 Unions Pull Out of MnSCU Planning Process
Two faculty unions have pulled out of a long-term planning process in the Minnesota State Colleges and Universities system.
Wisconsin Insurers Signing Up Same-Sex Couples
Several Wisconsin insurance companies are holding special sign-ups so same-sex couples can add spouses to their health plans.
$36 Million Housing, Retail Development Planned for Duluth
Alongside Harbor Bay Real Estate Developers, city leaders announced plans Friday for a $36 million mixed-use luxury multifamily and retail project on London Road and 21st Ave. E. in Duluth.
Fond du Lac Reservation Homicide: Murder Suspect is Victim's Niece
The suspect charged with second degree murder was the victim's niece. WDIO spoke with Jen Martineau who is the cousin of the woman known as 'Waubie' and the suspect, Lydia Barney. She said this has been really hard on the family and the community.