Updated: 08/08/2014 2:53 PM
Created: 08/08/2014 2:48 PM WDIO.com
LOS ANGELES (AP) - Smokey Bear is turning 70 on Saturday - but don't bring any candles to the party, please.
As the friendly, huggable bear with the brimmed hat and shovel enters his golden years, he's burning up Twitter. But his message of fire prevention through personal responsibility hasn't changed that much.
Smokey was created in 1944, when TV was in its infancy.
Now, he has more than 300,000 friends on Facebook and 24,000 Twitter followers.
Smokey's classic slogan - "Only You Can Prevent Forest Fires" - changed to "Only You Can Prevent Wildfires" in 2001.
That's because wildfires in urban areas were becoming a bigger threat than remote forest fires.
Smokey will celebrate a day early on Friday with a party at the U.S. Department of Agriculture's headquarters in Washington, D.C.
(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
Woman Died After Being Tossed from Boat on Cass Lake
A 51-year-old woman died after being tossed from a moving boat on Cass Lake on Saturday.
Police Warn of Overdue Water Bill Phone Scam in Twin Ports
The Hermantown Police Department wants to warn Northlanders of a potential phone scam going around in the Twin Ports.
Canadian Wildfires Trigger Pollution Advisory
The thick haze caused by smoke from more than 100 Canadian wildfires has triggered an air pollution health advisory across a large part of Minnesota.
Man Injured After Neighbor Struck Him with Homemade Club
One Grand Lake Township man is in jail after assaulting his neighbor with a homemade club.
Car Drives Into Bam Style Store on Central Entrance
A vehicle accident occurred this afternoon where a car drove into a store window.