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New Black Bear Casino Commercial Stars Real Black Bear

Updated: 06/10/2014 11:40 PM
Created: 06/10/2014 11:39 PM WDIO.com

Guests at Black Bear Casino Resort are used to chirping slot machines and clanging coins. but this week they might just hear some growling.

Bonkers, a 650-pound black bear, is the star of some new commercials the casino is filming.

The idea was a no-brainer for the marketing team, but they say the bear is a symbol of the Northland, not just the casino.

"Well I think that's one of things that we retain here is that we are really trying to become the spirit of the Northland," said Todd DeFoe, the marketing director with the casino. "This is your casino, this is our casino, and this bear is a neat way to tie that all together."

Filming continues through Thursday, so you still have a chance to see the bear strolling though the casino yourself.

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Freeze Warning

MI AREAS AFFECTED: Baraga; Dickinson; Gogebic; Iron; Ontonagon; Southern Houghton
Expires: 9/18/2014 10:00 AM

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