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Medical Minute: Music and Wild Behavior

Updated: 04/10/2014 4:40 PM
Created: 04/10/2014 4:12 PM WDIO.com
By: Tahman Bradley, ABC

We heard it back in the 50's, "Rock and Roll is bad." How does popular music affect kids' behavior? It's a worry that's crossed the mind of nearly every parent. Now a new study says that when it comes to drinking, those worries, in some cases, might be warranted. ABC's Tahman Bradley has more.

"That crazy new music is bad for the kids" A refrain echoed by every generation. But a new study suggests that these days there could be some truth to it.

Researchers in Pittsburgh found that teenagers and young adults who listened to music containing specific brands of vodka, tequila, rum and other spirits were much more likely to consume alcohol and also more likely to binge drink.

It's a big problem. Alcohol consumption is a leading cause of death in young adults and is a major factor in injuries, chronic diseases and reduced life expectancy. 39 percent of adolescents report drinking and over 20 percent admit to binge drinking.

So is it the music that causes kids to drink or do kids that drink just enjoy music that mentions these alcohol brand names? It's hard to tell for sure but it raises a concern that we should all take seriously.

Youth alcohol consumption is a major public health problem and maybe if we turn down the volume on music that mentions alcohol brands we just might be able to lower the deadly toll that alcohol wreaks on our society.

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