abc
QUICK LINKS:

Apple Buys Topsy in Pursuit of More Twitter Tips

Created: 12/02/2013 5:17 PM WDIO.com

SAN FRANCISCO (AP) - Apple has bought Topsy Labs in a deal that will provide the iPhone maker with more insights about the chatter on Twitter.

Topsy pours through the stream of conversations occurring on Twitter to identify trends and people influencing the opinions of others. The San Francisco startup has says it has built an index of all the tweets ever posted, creating a resource that Twitter doesn't offer.

Apple Inc. spokeswoman Kristin Huguet confirmed the Topsy acquisition Monday without elaborating on the Cupertino, Calif., company's plans for the Twitter analytic tools. The acquisition price wasn't disclosed.

Getting a better grasp on the hottest topics on Twitter could help Apple sell more advertising on iPhones and iPads.

Apple has been trying to boost its mobile advertising revenue for several years.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Front Page

  • Industrial Fire Causes Severe Damage to Superior Building

    Eyewitness News caught the scene of a hefty industrial fire around 11 p.m. Thursday night. The Superior Fire Dept. says the blaze was found inside a large metal building owned by AA Roll Off Service Inc. Damages are estimated at $250,000. 

  • Special Report: Over the Limit, Under Arrest

    A DWI... as many as 1 in 7 drivers have one. They also have a record... and the price tag to prove it. What will a DWI cost you?

  • Adrian Peterson (archive photo) Peterson Says 'Fresh Start' Might Be Best

    Peterson tells the USA Today that he has strong support from coaches and players on the Vikings. But he also spoke about other people within the organization who aren't on his side. He tells the newspaper that it might be best "to get a fresh start somewhere else."

  • Duluth Airport Opens Enclosed Parking Garage, Skyway

    Travelers used to parking outdoors at the Duluth International Airport are in for a change starting Friday morning when a new 4-level parking garage and glass-enclosed connecting skyway opens.  Chilly temperatures in the Northland are exactly the kind of weather that has travelers excited...

     

  • PolyMet: What We're Working on Now

    While the public waits for regulators to finish the environmental review for PolyMet, the company is keeping busy as well.

 
Advertisement