abc
QUICK LINKS:

Consumer Behavior Aggressively Tracked This Season

Created: 11/29/2013 10:30 AM WDIO.com

WASHINGTON (AP) — It's a big question for marketers: What kind of a buyer are you? And what are you willing to pay?

In the search for answers this shopping season, consumer behavior online and off is being tracked aggressively with help from advances in technology.

And it can happen whether buyers are on their work computers, mobile devices or just standing in the grocery aisle. The data can be connected with other personal information like income, ZIP code and when a person's car insurance expires.

Retailers say these techniques help customize shopping experiences and can lead to good deals. Consumer advocates say aggressive tracking and profiling also opens the door to companies charging someone more online or denying them entirely based on their home price or how often they visit a site.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Front Page

  • Blue Angels Practice For Weekend Air Show in Duluth

    It's breathtaking and maybe a little nerve racking to watch, but it's a typical day at the office for Lieutenant Commander John Hiltz. The Blue Angels went up for a practice run Thursday. They're in town for the Duluth Air Show that kicks off on Saturday.

  • Northland Kids Hang Out With Navy Seals in Duluth

    Navy Seals were grounded Thursday, but they still entertained kids with the Boy and Girls Club. The eight-member parachute team was suppose to drop in at the Heritage Sports Center for a few hundred kids, but our weather changed the plans. Other fun was had for Navy Week Duluth.

  • Sammy's Pizza Takes the ALS Ice Bucket Challenge

    Sammy's Pizza gathered a group of it employees in downtown Duluth on Thursday to take the ALS Ice Bucket Challenge. The company is donating to the ALS Association, as well, and challenging other local businesses to follow suit.

  • Cable, Wis. Recruits Volunteers for International Competition

    Cable, Wis., is hosting the 2015 International Paralympic Skiing World Championships in January. They kicked off their volunteer recruitment efforts on Thursday. They're expecting about 150 athletes from 20 countries.

  • Navy Divers Show Off Their Skills at Great Lakes Aquarium

    It may be time for the Duluth Air Show, but not all the action is up in the sky. Navy divers stopped by the Great Lakes Aquarium to dive with some local fish and show off their skills to the public. 

 
Advertisement