Sears, Penney's Sever Ties with Paula Deen

Posted at: 06/28/2013 10:19 AM | Updated at: 06/28/2013 2:51 PM

NEW YORK (AP) - The exodus continues.

Sears Holdings Corp and J.C. Penney Co. said Friday that they're cutting ties with Paula Deen, adding to the list of companies severing their relationship following revelations that the Southern celebrity chef used racial slurs in the past.

Sears said it will phase out all products tied to the brand after "careful consideration of all available information."

The stores join Wal-Mart Stores Inc., Target Corp. and Home Depot as retailers that plan to stop selling cookware and other items with Deen's brand.

Last week, the Food Network said that it would not renew her contract. On Monday, pork producer Smithfield Foods dropped her as a spokeswoman.

QVC took a more gentle approach on Friday and announced that it was "taking a pause" from Deen. The home shopping network said it will phase out her product assortment on its online sales channels over the next few months.

But QVC left the door open for Deen to return. "People deserve second chances."

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
 

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