Spanish-Language Network Rises to 1st as Competitors Show Convention
Posted at: 09/05/2012 1:50 PM
NEW YORK (AP) - Univision can thank the Republicans for a milestone week in the television ratings.
Nielsen says the Spanish-language network topped prime-time ratings last week among viewers ages 18 to 49. It was only the fourth time in Univision's history it achieved that feat, and the first time it happened twice in the same year. It also happened in early July.
ABC, CBS and NBC each televised three hours of the Republican convention last week, and that was a turnoff to the young viewers prized by advertisers. Sixteen of Univision's one-hour telenovela episodes did better in the ratings among that demographic than any hour of convention coverage.
During the otherwise quiet week before Labor Day, NBC's "America's Got Talent" was the most-watched program.
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